A reliable and effective logo leaves a good impression of your business to the viewers. A logo is a visual identity and persona of your brand that is recognized globally. A logo design is the recognition of your brand and its values, still, at times a change the logo design become essential to give a contemporary touch to a brand image.
Why do you need a logo redesign? A 1985 designed logo might not be efficient in the present year. Therefore a little restyling is needed to not lose the brand identity. A logo redesign is not creating the logo from a dot, a few pinches and tweaks would be best to keep your logo updated. A logo has to be attuned to keep up with shifts and changes in your company and stay updated in the design world.
Here are few questions that tell you if you need a logo redesign or not,
Has Your Business Changed Or Expanded?
The product line doesn’t remain the same and brands to add a new range of products and expand their product line. The best time to redesign your logo is when the business has made changes in its product line.
Do You Have New Competitors?
Time changes and your brand value may not remain the same as it was at the start. It’s time to consider for a logo redesign when you feel intimidated, and you have new competition in the industry. At this point, a logo redesign shows your existing customers that you’re up-to-date and modern.
Is Your Logo Has Aged?
A logo that was created long back need to enter the modern era and to stay updated in the competition, a restyling your logo is a must. It doesn’t mean logos need to be updated every year to reflect every single design trend, but they do need to be refreshed to keep them from looking outdated.
Do You Need A Change In Your Design?
Startups usually don’t spend on logo design as they don’t have the cost and the resources to allocate to logo design. A logo is something your audience necessarily identifies your company with and this is why it has been creative and unique. For a logo to be creative, any professional logo designer will work carefully with you to come up with a way out that gives your logo a refreshed look while still maintaining the overall essence of your brand.
A new logo design brings in new energy of your brand. Redesigning your logo is giving a fresh look to your brand. However, that’s not necessarily a bad thing. A logo update allows your business to discover new opportunities and display much more about what the company stands for. The logo is the very basic aspect of your brand, and redesigning it allows you to maintain and modernize your brand. Do your research, look around for inspiration when it comes to ideas for your new design, take the time to explore and then go for a logo redesign.